1. Business philosophy: Ensure that every customer is satisfied; Rich products, reasonable prices: beautiful environment, perfect service;
2. Cultural concept: Emotion and sunshine;
3. Values: empathize with each other, give sincerely, do our best, adopt a disadvantageous attitude when facing problems, do not rush for quick success, start from small things bit by bit;
4. Team philosophy: happiness, unity, professionalism, and innovation;
5. Corporate spirit: Treat customers sincerely and employees sincerely; Love for society, confidence for development;
6. Vision: Create wealth, spread civilization, and share happiness.